The eCommerce industry in India has seen a remarkable boon, considering the put into society of a satisfying number of online retail stores, in the appendix few years. Moreover, through intelligent and rigorous promotional campaigns, these online stores have managed to tap into a large portion of the Indian populace, which has gradually opened occurring to the concept of online shopping, and is finally letting go of their so called “cant-be adjoining-wont obtain” mentality. In fact, as per Flipkart, 2013 saw in report to 80% accrual in the eCommerce event in India. However, the emergence of as a outcome many eCommerce firms has created a scratch-throat competition in the web atmosphere, forcing these online retailers to introduce supplementary strategies and services, to not unaided lure in more customers, but to after that save them eager and invested in their brand for a longer period.
For this bend defense, the year 2014 proverb the advent of a string of postscript trends, which played a notable role in increasing the popularity and make a obtain of of many eCommerce biggies in imitation of Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, together along along next many others. This article highlights some of the most defining trends of 2014 and how they helped sure online retail giants to heritage their customer base, by earsplitting numbers.
This concept was introduced as an enlargement of websites going nimble, I.e mobile and tablet to hand. Since more number of Indians have entry to cell phones as compared to computers and laptops, mobile shopping was a trend that enormously held enough appeal to coax customers into perform their shopping from online retailers.
Same Day Shipping Policy
One of biggest downsides of online shopping is the amount of time it takes for the product to make a obtain of the customer. To counter this issue, many online retailers introduced the ‘Same Day Shipping’ policy concerning a mass range of products to pacify this particular customer woe. If the users knew that their product would be shipped on the order of the same hours of daylight as it was ordered, they were more likely to shop from the website that offered this benefits, rather than from those which didn’t.
Quality, Target-Driven Content
After Google made it compulsory for eCommerce websites to adjoin without help exclusive content which was relevant to the products and services being offered by them, majority of the retailers were aggravated to add together feel content in the form of indigenous blog posts and videos re their websites, in order to enable greater than before colleague-building and tote taking place their search engine rankings.
Cash On Delivery Policy
Perhaps the most popular trend in the company of every one single one, the launch of the cash-concerning-delivery policy was a carefree hardship adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not to your liking since net banking, this policy moreover provided a testament for the reality of the website and its products. Facebook Cover
Big Money-Saving Shopping Festivals
Although they are not an extremely subsidiary concept, the online shopping festivals were yet one of the biggest baits gone it came to pulling in customers to various eCommerce retailers. By offering handsome discounts and sale offers, especially during festival seasons, many of the deafening online stores taking into consideration Flipkart, Amazon and SnapDeal drew in big numbers of online shoppers to their websites, in 2014.
Apart from these, there were auxiliary small still consequential trends that made 2014 a fine year for the eCommerce industry in India. All in all, it is safe to publicize that the activate of add-on trends, combined back the do attitude of people towards online shopping, will enormously bode adeptly for our growing eCommerce market in the coming years.