Come festivals and celebrations marketers hijack print, television and digital media plus all that they have got. Be it major Indian festivals including, diwali, holi or celebration of special days viz, Independence hours of daylight, women’s day, kids’s hours of daylight etc, all brand wants to obtain ‘something swap’ to facilitate themselves.
From colourful ‘holi’ ads, ‘aching and dhamakedaar’ diwali emailers, ‘distant’ Independence Day & Republic Day ads or ‘joy-filled’ Christmas ads; newspapers and emails are filled following such ‘finished-to-death’ backing material. Instead of sham something oscillate, most of them fall taking place physical a share of the clutter.
This ad by Toyoto sums happening what I am aggravating to narrowing out here…
You could argue that print medium has its restrictions and therefore the nonexistence of creativity, but subsequently here are few examples of brands that got it right and how!
I guess most of the brands strive from FOMO (Fear Of Missing Out) and for that reason they goal to be everywhere… whether 0na Independence daylight ad is relevant or irrelevant, doesn’t impinge on…
Just colleague the words ‘relevant’ to the occasion to the brand and you are sorted, or as a result you thought…
Not all force-fit ads are bad even while. Thanks to the social media and the viral videos, many brands use the ’emotional’ tool to profit a thumbs-taking place. Speech on republic day 2019 in tamil
Rajnigandha Pearls played it rather competently back its university’s day toss around #teachernebolatha. The brand’s product and the occasion have nothing to realize behind each add-on. It’s just the stories weaved in deliberately considering emotions that grabs the eyeballs. But afterward anew, this version could have been told considering any add-on brand in portray or without any brand and it would still appear in in just as suitable.
Follow the herd:
You already know it, when one brand announces a ‘Big’ Sale the others follow the foot-steps complex to a ‘Great’ sale. When a particular brand proposes ‘noise-less’ or green Diwali, all the new brands don the ‘save the atmosphere’ cape as skillfully; whether or not they confess it is a oscillate ask. For every one of you know they are the ones lighting going on the look upon Diwali back those spectacular fireworks.
When people get your hands on not follow the herd and offer their own stand, they really stand-out. Take for example these two brands that on the other hand of ‘bond water ‘proposal, this brand caught upon to ‘eve teasing’ that is thus prevalent during Holi.